Optimizing Advertiser/Agency Relations
by Joanne Davis
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Publisher: Association of National Advertisers, Inc.
Copyright:
© 2005 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 78 pages, 8.5" x 11", saddle-stitch binding, black and white interior ink Description:This publication contains the Association of National Advertisers' first comprehensive benchmarking study on client/agency relations based on a qualitative survey that was pitched to both advertisers and agencies. Topics covered include how agencies define a great client, client confidence in an agency's ability to deliver, what clients want from their agencies, the importance of communications, and the impact of money on client/agency relations. Keywords:Listed in: |
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