Product Trajectory (paperback)
Paperback, 130 pages
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From the author of -From Paper to Plastic- comes a treatise on why certain products succeed and others fail. Understand why adding more to a product can actually make it weaker, and why quality can be worthless at one stage and critical at another. Understand the two crucial course corrections in the life of a product, when precisely they must be made, and why so few companies ever make them. Replete with poignant and current examples of consumer and business-to-business products, Scanlan explains how and why companies always make the same competitive mistake time and time again. And how you can avoid making it.
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Lulu Sales Rank: 74616
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Product Details
| ISBN | 978-1-4303-1714-2 |
|---|---|
| Publisher | Liam Scanlan |
| Copyright | ©2006 Liam Scanlan (Standard Copyright License) |
| Language | English |
| Country | United States |
| Publication Date | February 21, 2007 |
| Lulu Sales Rank | 74616 |
| Page Count | 130 pages |
| Size | U.S. Trade |
| Binding | Perfect Bound |
| Interior Color | Black And White |
