ROI for Marketing: Balancing Accountability with Long-Term Needs
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Publisher: Association of National Advertisers, Inc.
Copyright:
© 2007 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 90 pages, 8.5" x 11", perfect binding, black and white interior ink Description:
Keywords:Listed in: |
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ROI for Marketing looks at the subjective/objective nature of ROI and asks the questions: Is marketing an art or a science and what role should ROI play in determining marketing's success? ROI for Marketing provides a critical analysis of the topic from the perspective of how to best make (and monitor) marketing decisions for the future.Stats:
Lulu Sales Rank: 3,018
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