Selecting an Advertising Agency
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Publisher: Association of National Advertisers, Inc.
Copyright:
© 2003 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States
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Printed: 64 pages, 8.5" x 11", saddle-stitch binding, black and white interior ink Description:Selecting an Advertising Agency helps clients define their advertising needs, identify suitable agency candidates, establish agency screening criteria, and evaluate agency presentations, so that they can make an informed decision when selecting a new agency. Keywords:Listed in: |
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