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Television Commercial Production Management

by William T. Begina

Television Commercial Production Management by William T. Begina (Book) in Business & Economics
Publisher: Association of National Advertisers, Inc.
Copyright: © 2005 Association of National Advertisers, Inc. Standard Copyright License
Language: English
Country: United States

Printed: 74 pages, 8.5" x 11", saddle-stitch binding, black and white interior ink

Description:

TV Commercial Production Management shows advertisers how to minimize production investment risks without compromising creative value, make the best selection of project bids, maximize meeting time, make optimal observations during the shoot, and better understand the costs of the editing process. This book also looks at the factors clients should take into consideration before accepting a commercial production bid.


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