The Chief Marketing Officer Journal - Volume I
Paperback, 120 pages
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ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other sourc...More >
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Lulu Sales Rank: 29235
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Product Details
| ISBN | 978-0-578-01135-6 |
|---|---|
| Publisher | The Chief Marketing Officer Institute |
| Copyright | ©2009 The Chief Marketing Officer Institute (Standard Copyright License) |
| Language | English |
| Country | United States |
| Publication Date | August 7, 2009 |
| Lulu Sales Rank | 29235 |
| Page Count | 120 pages |
| Size | U.S. Letter |
| Binding | Perfect Bound |
| Interior Color | Full-color |
Keywords
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Business & EconomicsMore from William L. Koleszar
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