The Dictionary of Marketing
Paperback, 294 pages
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The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,consumer behavior,marketing mix,international marketing and virtually all facets of sales and marketing operations.
Key Features
-Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing.
-All entries explained in clear, simple English considering learning and memory...More >
Key Features
-Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing.
-All entries explained in clear, simple English considering learning and memory...More >
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Lulu Sales Rank: 13660
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Product Details
| ISBN | 978-1-4357-0512-8 |
|---|---|
| Publisher | Azaz Motiwala |
| Copyright | ©2007 Azaz Motiwala, Rajkot/India (Standard Copyright License) |
| Language | English |
| Country | India |
| Publication Date | December 31, 2007 |
| Lulu Sales Rank | 13660 |
| Page Count | 294 pages |
| Size | U.S. Letter |
| Binding | Perfect Bound |
| Interior Color | Black And White |
