The Future of Web Video: Opportunities for Producers, Entrepreneurs, Media Companies and Advertisers
Paperback, 116 pages
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Google buys YouTube. Americans now watch an average of 100 minutes of Internet video a month. "The Extreme Diet Coke and Mentos Experiments” earns its creators more than $35,000. A video ad from Dove lures more viewers to its Web site than a Super Bowl spot.
What does it all mean?
“The Future of Web Video” details twelve tectonic shifts reshaping the entertainment landscape. It includes interviews with senior execs from Brightcove, Metacafe, TiVo, Verizon, and Ogilvy & Mather, as well as Web video pioneers like Judson Laipply ("Evolution of Dance"), Fritz Grobe ("Extreme Diet Coke and Mentos"), and Gregg Spiridellis (“This Land”).
Full of up-to-date stats, original interviews, and valuable case...More >
What does it all mean?
“The Future of Web Video” details twelve tectonic shifts reshaping the entertainment landscape. It includes interviews with senior execs from Brightcove, Metacafe, TiVo, Verizon, and Ogilvy & Mather, as well as Web video pioneers like Judson Laipply ("Evolution of Dance"), Fritz Grobe ("Extreme Diet Coke and Mentos"), and Gregg Spiridellis (“This Land”).
Full of up-to-date stats, original interviews, and valuable case...More >
Also available as a E-book
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Lulu Sales Rank: 1637
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Product Details
| Publisher | CinemaTech (http://cinematech.blogspot.com) |
|---|---|
| Copyright | ©2007 Scott Kirsner (Standard Copyright License) |
| Language | English |
| Country | United States |
| Publication Date | March 9, 2007 |
| Lulu Sales Rank | 1637 |
| Page Count | 116 pages |
| Size | U.S. Letter |
| Binding | Perfect Bound |
| Interior Color | Black And White |
