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Writing Nonfiction (Full Book, MP3 on CD)
Describes the New "Book" Model: the technology has finally arrived to enable us to write, produce, sell and promote books faster, easier and cheaper. You will discover how to build your book rather than just write it. You will multipurpose your "book" into downloadable, CD and ebook versions. You will wring maximum value out of your work by spinning off audiotapes, videotapes, magazine excerpts, foreign-language editions and more. In fact, Writing Nonfiction will be your constant reference on writing and producing books as well as marketing your manuscript.
Disc: $29.95
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Writing Non-Fiction (Full Book, MP3 Download)
Describes the New "Book" Model: the technology has finally arrived to enable us to write, produce, sell and promote books faster, easier and cheaper. You will discover how to build your book rather than just write it. You will multipurpose your "book" into downloadable, CD and ebook versions. You will wring maximum value out of your work by spinning off audiotapes, videotapes, magazine excerpts, foreign-language editions and more. In fact, Writing Nonfiction will be your constant reference on writing and producing books as well as marketing your manuscript.
Download: $19.95
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About Publishing Contracts: An Instant Report from the Poynter Quick Reference Library
There is no such thing as a "standard" book publishing contract. Each agreement must be custom-tailored to fit the situation at hand. Edit each contract as you need it, change it each time your situation changes.
Print: $11.03
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Audio Books: An Instant Report from the Poynter Quick Reference Library
You are not just an author, publisher or book promoter, you are an information provider. Some of your potential customers commute or travel a lot; they do not have time to read your book. But they do have time to listen to it.
Print: $11.00
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Autograph Parties, Author Tours and Book Signings: An Instant Report from the Poynter Quick Reference Library
Autograph parties or book signings are a type of product promotion that producers of other goods or services don’t have. Bookstores, large and small, chain and independent, are staging events to attract potential customers into their stores. Authors are the draw.
Print: $11.01
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Book Publishing Calendar -- When to do What: An Instant Report from the Poynter Quick Reference Library
One of the biggest pitfalls in small publishing is the lack of sufficient planning, especially the first time around. You don’t want to tie up funds by purchasing materials too soon and you don’t want to miss some important publicity because you missed a filing date. This checklist will help keep you on track.
Print: $10.99
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Bookshelf -- Selling Books from Other Authors and Publishers: An Instant Report from the Poynter Quick Reference Library
One way small and large publishers can easily expand their business is by operating a Bookshelf; selling related (non-competing) books from other publishers.
Offering other books in the same line as the anchor product will spread costs and make you the information center for your interest area. For example, Para Publishing has six books on various areas of publishing with The Self-Publishing Manual as our anchor product. We have special reports on very narrow publishing subjects, a newsletter Publishing Poynters and we host publishing workshops. But there are a lot of good books we did not write or publish that will help publishers. So we buy these books from their publishers and offer them to our book publishing customers.
Print: $11.00
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Book Titles That Sell Books: An Instant Report from the Poynter Quick Reference Library
The title and subtitle for your book will be the most important piece of copywriting you will do for that book. A good title alone can make the difference between a mediocre seller and a bestseller. Similar to an advertising or news story headline, the title of a book often makes the difference between a reader passing the book by or picking it up to exam-ine it more carefully.
Print: $11.00
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Books that were Originally Self-Published: An Instant Report from the Poynter Quick Reference Library
The ultimate argument stopper, and a source of great inspiration for writers!
If others dare to infer that self-published books are somehow lesser than books from large publishers, you may enjoy asking whether they respect the scores of famous books and authors documented in this Instant Report.
Print: $10.98
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Bookstores are Lousy Places to Sell Books: An Instant Report from the Poynter Quick Reference Library
In a 1996 study, the American Booksellers Association estimated that there are TEN TIMES more outlets for books than bookstores. For example, suppose you have written a book about deep sea diving. How many casual bookstore customers are interested in this relatively specialized subject? Probably very few. But now, imagine selling your book at a diving supply shop: nearly EVERYONE is interested! These “non-traditional” markets are far more numerous, often pay more and pay faster… and are simply more fun. This new approach to book marketing explains traditional bookstore and library markets, both pro and con. Then you may move on to the more lucrative areas of special and non-traditional sales.
Print: $11.36
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Canadian Book Publishing: An Instant Report from the Poynter Quick Reference Library
This is a special Canadian supplement to The Self-Publishing Manual. Most of the information in SPM applies to book publishing in Canada since many of the promotional practices are the same and because most of your sales will be made south of the border. This Report fills in the blanks with information on copyright, ISBN, Governmental agencies and resources particular to Canada.
Print: $11.01
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Children's Books: An Instant Report from the Poynter Quick Reference Library
There is a large market for children’s books, and they are relatively easy to sell whether they are fiction or nonfiction. New parents will always be seeking good books to educate and to entertain their young children. The book Industry Study Group projected sales of $2.63 billion for 1999 and $3.1 billion for 2002. Sales of softcover titles are increasing faster than hardcover.
Print: $11.00
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Cookbooks -- Resources for Writing, Producing and Promoting: An Instant Report from the Poynter Quick Reference Library
This report can help you find almost all of the information you need to write, publish and promote cookbooks.
To write a successful cookbook, you should first be aware of the current eating trends, tastes, habits of Americans. Right now it seems that many people are cooking less but obsessing about it more. They are eating out more than they used to but are buying more cookbooks. They are doing more reading about cooking than cooking!
Print: $10.99
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Cooperative Book Promotion -- Saving Time and Saving Money: An Instant Report from the Poynter Quick Reference Library
Cooperative marketing allows us to lower promotional costs and save valuable time by sharing work. Splitting the expenses of promotion with other publishers enables us to get our messages to the customer affordably. It is desirable to participate in cooperative programs because most of the work is done for us for a fraction of the cost of doing the promotion ourselves. One person (who has done it before) does all the work. You just pay for the services and then go on to other projects. Or, you may take in other publishers to share costs in your program.
Print: $10.99
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Covers that Sell Books: An Instant Report from the Poynter Quick Reference Library
Everyone knows you shouldn’t judge a book by its cover —- but everyone does. Readers look at the front cover and the back cover and then make a buying decision. They do not read the book first. Retailers (bookstores) make decisions based on the appearance of the cover. Sales reps do not lug books around. Wholesalers make buys without seeing the text. They want you to submit just the cover—they don't judge the content. Reviewers receive dozens of books each day and can only review a small number. They have to select the books that appear to be the most interesting. Your book cover has to survive “the glance test.”
Print: $11.02
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Credit Cards for Book Publishers: An Instant Report from the Poynter Quick Reference Library
Accepting credit cards will increase your number of sales (due to ease of buying) and increase the size of each sale (due to impulse buying). Charge card sales also cut down on collection challenges. Obviously these are all of great interest to book publishers.
Print: $11.02
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Finding the Right Book Distributor: An Instant Report from the Poynter Quick Reference Library
We used to recommend that nonfiction book publishers sell to the book trade (mostly bookstores) through wholesalers. We went on to tell them to place their books with as many wholesalers as possible so they wouldn’t put all their “eggs (books) in one basket.” But times have changed.
Print: $11.02
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How to Set Up and Run a Successful Book Publishing Business: An Instant Report from the Poynter Quick Reference Library
Let’s talk about ship building: Not just any ship but YOUR ship. What is the best structure for the newer or smaller nonfiction book publisher? What is the best way to set up our companies and product lines? I don’t want you sailing off into uncharted waters. I don't want you just going along for the ride —- get out there and steer the ship. Be the captain. Relying on years of study, personal experience and some recent events, I have developed an 11-point plan for building and running the tight ship.
Print: $11.00
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Interviews -- How Authors Get on Radio and TV: An Instant Report from the Poynter Quick Reference Library
Every day, more than 10,200 guests appear on some 4,250 interview and talk shows across the US. There are shows on 988+ television stations. Ninety-four percent of the author-guests do not even have recognizable names. Here are the station numbers...
Print: $11.02
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Large Print Books: An Instant Report from the Poynter Quick Reference Library
The Americans with Disabilities Act requires publishers to
"Provide auxiliary aids and services leading to effective
communication if it is not an undue burden and does not
fundamentally alter the nature of the goods or services
provided (e.g., provide alternate format materials such
as Braille, large print, and audio tape when [the disabled] can not read standard print materials due to a
disability)."
According to the National Association for Visually Handicapped: “While reliable statistics are hard to come by, it is now estimated that in the United States 26,000,000 people are afflicted with some visual disorder.”
Large print books are also popular among seniors, and readers for whom English is a second language.
Make your book attractive to readers with special needs, and you will sell more books. This report shows how.
Print: $11.00
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