Retail pricing example (Distribution)

KnowledgeBase > Product FAQs - Starting a new Project > Services FAQ > ISBN FAQ > Distribution FAQ > What are the differences among the Lulu price, the retail price, and the wholesale price? > How do I set the retail price of my book? > Retail pricing example (Distribution)

Lulu Price Retail Price Description
$
4.00
     $
4.00
 -     Page cost (2¢/page x 200 pages)
+
4.50
     +
1.50
 -     Binding Fee
________     ________        
$
8.50
    $
5.50
-     Production Cost
+
10.00
     +
4.00
 -     Creator royalty
+
2.50
     +
1.00
 -     Lulu commission (20% of profit or 25% of revenue / royalty)
________     ________        
$
21.00
     $
10.50
 -     Lulu Marketplace price ($21.00) and Minimum wholesale ($10.50)
      x
2
        
             
    $
21.00
 -     Distribution Suggesed Retail Price

Last updated: 2008-11-13 13:25:48

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