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Hacker, Maker, Teacher, Thief: Advertising's Next Generation

ByCreative Social

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• What does the industry need to do today (not tomorrow) to stay valuable and relevant? • Is digital collaboration the death of idea ownership? • What the f**k do clients know about great advertising? • How can copying make you more original? • I feel connected, but do I feel more human? • How are the porn industry, illegal black market and bitcoins changing online culture today? • Should we make things people want rather than make people want things? • How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves – advertising’s next generation.

Details

Publication Date
Aug 20, 2014
Language
English
ISBN
9780956608338
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Creative Social

Specifications

Pages
294
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

Ratings & Reviews

11 ratings