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Selected articles written by Jurgen Proschinger, Chief Executive of media management consultancy Gryphon Entertainment. The company provides counsel to improve strategy and performance within film/television production and distribution, digital media and internet, advertising and promotion, merchandising, and finance to a wide range of international clients.
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Piracy Is Good For You
Piracy is bad. It is obvious. Piracy is undermining revenue streams and product sales. It is an infrigement of copyright. Nothing else, nothing less. Or is it?
A provocative report about the bad boys on the Internet and the media conglomerates' dilemma in the information age.
This article was published in an abbreviated version titled Piracy is Good for You in Entertainment Law Review Vol. 14 Issue 5, pp. 97-104, Sweet & Maxwell, London, 2003.
Print: $13.00
Download: $3.50
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Playing Hide And Seek (In The World Of Media)
Undercover marketing is gaining ground in the world of film, television, and interactive games. It has not eclipsed the old-fashioned kind, but that is just a matter of time, or so it seems.
Playing Hide and Seek in the World of Media contemplates the ethical implications of undercover marketing in all its forms, and how marketers intend to grab the publics' attention in a world that has become immune to traditional advertising messages. The article also examines cases where this new form of marketing helped independent filmmakers to stand their ground in the onslaught of Hollywood product.
Print: $12.20
Download: $3.50
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