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Interactivity in Advertising: The Key to Furthering Advertising Effectiveness
Written as a Master's Capstone Report, this book demonstrates how modern technologies that facilitate interactive communication can improve the effects of advertising on consumer decision-making. In observing industry and academic leaders, in addition to scholarly research, this capstone report concludes that the key to effective advertising lies within the element of interactivity.
Print: $15.96
Download: $9.38
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