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The Dictionary of Marketing
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing,advertising,market research,consumer behavior,marketing mix,international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

Print: $24.95

A Guide to Terminology Commonly Used in Export/Import Business
It is not enough to know only about Export/Import Opportunity, Export Marketing, Smart buying to import and general documentation procedure but it is must now a days to understand terminology used commonly in Export/Import business communication and documentation. You could suffer heavy losses anytime if you fail to understand these terminology surrounding international trade - particularly in areas such as logistics and shipping, documentation and VAT This guide cuts through the jargon. It provides a plain english A-Z of many of the common import and export terms, acronyms and organisations your business is likely to encounter.

Print: $8.39

Download: $1.99

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