Become a Publishing
Partner with Lulu.

Make money while providing publishing and
marketing solutions for your authors.

 

Let’s build a
partnership.

Submit your contact info to apply to the Lulu Publishing Partner Program.

Name *
Organization
Email *
Phone
Comments and questions

 
 

Publishing made simple.

Select Options

Sizes, bindings & more.

Upload

your files.

Build a Cover

Easy to use tools.

Price

You set the price.

Promote

Sell your book.

 

Print Options

Learn more about our various publishing options from binding choices to digital ebook formats. Learn more >

 

Register as a Lulu Publishing Partner and experience the benefits today!*

Make Money.

  • Up to 15% commissions
  • Lifetime revenue sharing on author sales and purchases

Engage your authors.

  • Help your authors publish and sell
  • Build a more connected author community

Expand your capabilities.

  • Free print publishing platform
  • Custom branded marketplace
  • Exclusive partner discounts on Lulu.com

*Currently, this program is open to U.S. companies only. Individual authors are not eligible.

About the Program

The Publishing Partner Program provides organizations with a mechanism to register members as Lulu authors and earn a share of the revenue generated by those authors' book sales and services purchases. Unlike traditional affiliate programs, this is a lifetime revenue sharing partnership-you register authors once, and share in all future revenue they generate.

How it works

  1. Contact the Partner Team by filling out the form above to apply to the Publishing Partner Program.
  2. Upon approval, Lulu generates a registration page and custom marketplace for your organization.

    Registration Page
    Any author who registers with Lulu on your branded registration page becomes a qualified partner author for your organization.

    Custom Marketplace
    Promote and sell your authors’ books in a unique, dynamically-updated marketplace.
    View a live partner marketplace

  3. Encourage your members to join your program. Any member who has not published with Lulu and/or joined another Lulu program is eligible to sign up with your program.

    Partner Author Benefits

    • 80% creator revenues from book sales
    • Free ISBN and listing on Amazon.com
    • Exclusive coupons and discounts on Lulu.com
    • Access to Lulu's diverse range of premium publishing, marketing, and distribution services.
  4. All revenue generated by qualified partner authors is shared with the partner organization. See details below.

Revenue Sharing

Revenue generated by qualified partner authors is separated into three categories. The total revenue for each category is calculated monthly, and the partner organization is paid a percentage share based on the tier structure outlined below.

Total Monthly Partner Revenue Share (by product)

Books
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Revenue from Books

Monthly revenue generated from sales of Lulu books published by qualified partner authors, and the partner organization's percentage share. This category includes purchases by authors of their own books.

Photo Books
& Calendars
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Revenue from
Photo Books & Calendars

Monthly revenue generated from sales of Lulu photobooks and calendars published by qualified partner authors, and the partner organization's percentage share. This category includes purchases by authors of their own photobooks and calendars.

Lulu Pro
Services
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Revenue from Lulu Pro Services

Monthly revenue from Lulu services purchased by qualified partner authors, and the partner organization's percentage share. Purchases of third-party services offered by Lulu are excluded.

0-$5,000
3% 7% 5%
$5,001-$10,000
4% 8% 6%
$10,001-$25,000
5% 10% 8%
$25,001-$50,000
6% 10% 8%
$50,001-$100,000
7% 12% 9%
$100,001 +
8% 15% 10%

Note: Monthly revenue amounts are calculated in US Dollars net of all taxes and excluding any freight charges.

Enrollment Fee and Annual Dues

Limited time offer: Enroll now and we will waive the enrollment fee and 2009 annual dues. Ongoing participation in the program is subject to payment of annual dues.

The enrollment fee for registering in the program is $249, which constitutes payment-in-full of annual dues for the current calendar year. These fees cover program setup, hosting, maintenance, transaction processing, monthly revenue reporting, and customer service expenses associated with your program. Annual dues for participating in the Lulu Publishing Partner Program vary based on the total number of Lulu authors registered with the partner organization on January 1st of the given year.

Annual Dues (based on number of your authors)

Registered Authors  
0-250 $249
251-1,000 $499
1,001-5,000 $999
5,001+ $1499

Partner Testimonials

From The Expert Knowledge Network

Because we wanted to provide every content format our clients might want, we were looking for a partner who could provide print services. We wanted someone who had a similar business model, an established brand with a good reputation and someone who could support our own growth as we scaled up. I had been aware of Lulu for many years and knew they qualified on all counts.

We were astounded to see the Publishing Partner program was crafted to meet all our requirements. In addition, we discovered that Lulu understood our vision for delivering digital media solutions and they were eager to support us any way they could, including cross marketing support and superior customer support.

Richard Laramy (our President) and I decided to make ourselves guinea pigs for our clients because we had just finished our first book. What better way, we thought, to test out Lulu for our clients than to become Lulu clients ourselves, as authors of our own book. We were even more excited about this because Lulu had given us the ability to publish under our own imprint, as the Expert Knowledge Press. We quickly set up our own personal account, registered through The Expert Knowledge Network, and went about uploading and formatting our book.

We were excited to see how easy it was to use Lulu’s online publishing tools. We were able to easily set the pricing and publish into the Lulu marketplace. Our book displayed immediately and was even searchable using the metadata we had assigned. Even better, we sold our first two copies almost as soon as we made it available to the public. We later discovered that the metadata works so well that even when searching other authors who had published similar works, our book would also appear in the search results. The potential exposure increased dramatically because of this. Needless to say, we are extremely satisfied with the Lulu Publishing Partner Program and look forward to future success as we grow our own publishing business with the support of Lulu and their fantastic team of professionals.

Bruce May
CEO, The Expert Knowledge Network,
August 10, 2009

 

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time to sell.

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