Publishing Partner Program

Register as a Lulu Publishing Partner and experience the benefits today!*

Make Money.

• Up to 10% commissions
• Lifetime revenue sharing on author sales and purchases
• No enrollment fees

Engage your authors.

• Help your authors publish and sell
• Build a more connected author community

Expand your capabilities.

• Free print publishing platform
• Custom branded marketplace
• Exclusive partner discounts on Lulu.com

*Currently, this program is open to U.S. companies only. Individual authors are not eligible.

About the Program

The Publishing Partner Program provides organizations with a mechanism to register members as Lulu authors and earn a share of the revenue generated by those authors' book sales and services purchases. Unlike traditional affiliate programs, this is a lifetime revenue sharing partnership-you register authors once, and share in all future revenue they generate.

How it works

1. Contact the Partner Team by filling out the form above to apply to the Publishing Partner Program.
2. Upon approval, Lulu generates a registration page and custom marketplace for your organization.

   Registration Page
   Any author who registers with Lulu on your branded registration page becomes a qualified partner author for your organization.

   Custom Marketplace
   Promote and sell your authors’ books in a unique, dynamically-updated marketplace.
   View a live partner marketplace

3. Encourage your members to join your program. Any member who has not published with Lulu and/or joined another Lulu program is eligible to sign up with your program.

   Partner Author Benefits

   • 80% creator revenues from book sales
   • Free ISBN and listing on Amazon.com
   • Exclusive coupons and discounts on Lulu.com
   • Access to Lulu's diverse range of premium publishing, marketing, and distribution services.
4. All revenue generated by qualified partner authors is shared with the partner organization. See details below.

Revenue Sharing

Revenue generated by qualified partner authors is separated into four categories. The total revenue for each category is calculated monthly, and the partner organization is paid a 10% commission as outlined below.

Category	Commission
Books Revenue from Books Monthly revenue generated from sales of Lulu books published by qualified partner authors, and the partner organization's percentage share. This category includes purchases by authors of their own books.	10%
Services Revenue from Services Monthly revenue from Lulu services purchased by qualified partner authors, and the partner organization's percentage share. Purchases of third-party services offered by Lulu are excluded.	10%
Photo Books Revenue from Photo Books Monthly revenue generated from sales of Lulu photo books published by qualified partner authors, and the partner organization's percentage share. This category includes purchases by authors of their own photo books.	10%
Calendars Revenue from Calendars Monthly revenue generated from sales of Lulu calendars published by qualified partner authors, and the partner organization's percentage share. This category includes purchases by authors of their own calendars.	10%

Note: Monthly revenue amounts are calculated in US Dollars net of all taxes and excluding any freight charges.

Which Program is Right for You?

	Publisher Program	Partner Program	Affiliate Program
This program is right for you if you:	Are a publisher Own content that you want to publish Direct sell books online and/or offline	Have access to authors who are looking to publish their content Administer a community that caters to authors or content creators	Attract retail traffic Promote 3rd party content on your site Are a traditional affiliate or coupon site
This program is right for you if you will mostly be:	Using Lulu to increase your profitability as a publisher or content owner	Referring Authors to Lulu	Referring Consumers to make book purchases on Lulu
Commission Structure	Ability to set royalty split on sales of content	10% lifetime commission on sales and purchases of referred author's work	10% commission on referred retail purchases
Cost to Participate	Yes	No	No
Link to Program Details	http://www.lulu.com/publishers	http://www.lulu.com/partners	http://www.lulu.com/affiliate_program

Partner Testimonials

From The Expert Knowledge Network

Because we wanted to provide every content format our clients might want, we were looking for a partner who could provide print services. We wanted someone who had a similar business model, an established brand with a good reputation and someone who could support our own growth as we scaled up. I had been aware of Lulu for many years and knew they qualified on all counts.

We were astounded to see the Publishing Partner program was crafted to meet all our requirements. In addition, we discovered that Lulu understood our vision for delivering digital media solutions and they were eager to support us any way they could, including cross marketing support and superior customer support.

Richard Laramy (our President) and I decided to make ourselves guinea pigs for our clients because we had just finished our first book. What better way, we thought, to test out Lulu for our clients than to become Lulu clients ourselves, as authors of our own book. We were even more excited about this because Lulu had given us the ability to publish under our own imprint, as the Expert Knowledge Press. We quickly set up our own personal account, registered through The Expert Knowledge Network, and went about uploading and formatting our book.

We were excited to see how easy it was to use Lulu’s online publishing tools. We were able to easily set the pricing and publish into the Lulu marketplace. Our book displayed immediately and was even searchable using the metadata we had assigned. Even better, we sold our first two copies almost as soon as we made it available to the public. We later discovered that the metadata works so well that even when searching other authors who had published similar works, our book would also appear in the search results. The potential exposure increased dramatically because of this. Needless to say, we are extremely satisfied with the Lulu Publishing Partner Program and look forward to future success as we grow our own publishing business with the support of Lulu and their fantastic team of professionals.

Bruce May
CEO, The Expert Knowledge Network,
August 10, 2009