The Executive’s Guide to Web Site Measurement and Testing is a plain language introduction to web analytics. You'll learn:

• -Web analytics definitions
• -How to select web analytics software
• -Understanding the pros and cons of page tagging. log file analysis, on demand and on site web analytics solutions
• -Step by step guide to developing web metrics and reports that can answer your key online business and marketing questions
• -How to analyze web analytics reports
• ...and much, much more

Phil Kemelor, Lead Analyst for the CMS Watch Web Analytics Report, and VP Strategic Analytics for Semphonic , explains in clear, plain language how to get started and how you use analytics to attract and keep more site visitors.