Michael Daehn's Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ
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Many marketing books jump right into the promotion process where instructions on how to broadcast the marketing message are described in detail. The problem with that approach is that if you are sending out the wrong message, it will not only be ineffective but counterproductive. The Seven Keys starts with defining the message that you are going to broadcast, then it explains the best way to communicate that message, and finally how to guage and maintain an effective marketing campaign.
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