2009 PMA Youth Digital Camera Usage Report (PREMIUM)
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Today's crop of next generation photographers use cameras differently than even those from five years ago. This study addresses whether or not Generation Y's future photographic behavior will differ from Generation X's today. The study also looks at how behavior will be different in these areas: Image capture, post-capture activity, and specifically, printing. The study was conducted in three stages: focus groups, a web survey and analysis. The premium version includes commentary and video on the customer of the future by Dr. Glenn Omura, focus-group videos and detailed data.