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Social technologies have exploded into the business world, yet are vastly misunderstood. Because tools like Facebook, Twitter, and LinkedIn started with personal use, little has been done to holistically address how social tools can be fully integrated into an organization. In addition, most leaders have little idea what the full collection of capabilities is that exist under the social umbrella. Enterprise Social Technology a) This book describes how these powerful new tools can be put to use. b) Provides a twelve-step model for implementing social tech within any size of organization. c) This process helps leaders instantly bring discipline to the chaos that is now exploding within organizations with the use of social tools. d) It also provides measurable results that will easily convince the most skeptical executives as to the value of social technologies.