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Avatrait is the leading gallery in the virtual world of Second Life, and is dedicated to bringing the art of SL’s top artistic visionaries to a real-world audience. This art has been dubbed “Virtual Impressionism” and in October 2008 this new genre is being welcomed by the global art community at the Festival della Creatività in Florence, Italy, and on-going in the Rinascimento Virtuale exhibit on the art of virtual worlds at the Florence Museum of Natural History. Avatrait is featured at these events, and this volume commemorates this ground-breaking interface of the virtual and real art worlds. Avatrait focuses exclusively on art made in Second Life, and AVATRAIT: From Second Life® to Florence offers a unique view of that world as filtered through the creative eyes of nearly 50 of Second Life’s finest artists. The book also features a Foreword by SL creator Philip Rosedale, an Introduction by Avatrait founder Greg Houston, and an essay on the genre by digital art expert Mario Gerosa.