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Ask yourself: do you know how to truly connect with your audience? Does your audience speak favorably about you? Do they trust you? Being unique is not really a competitive advantage anymore. And more and more it's subjective emotional factors that determine whether your audience trusts you or not. It's a whole new world out there. And to make it in this whole new world, you need a whole new story. Every successful person or company has a story. Your story tells who you are, where you're from and where you are going. And why that is important to your audience. Find the stories within your organization. Unearth your personal story, bring it to life and start sharing it. And you know what the fun part is? That there is nothing new about all of this. You don't need to learn any new tricks because you are your story. This book shows you how you can use simple storytelling techniques to transform your factual message into an inspiring story that engages people and encourages them to act.