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Ad Man in the Games of 2046 makes poignant social commentary by using the device employed by Anthony Burgess in A Clockwork Orange. The novel projects contemporary American values and current social practices to extreme conclusions, to show their absurdity. Thus, in 2046, the working class speaks in a crude English dialect that segregates it from the ruling elite. America’s unionized military engages in eco-colonialism. Driving is outlawed, but roads remain crowded. But the social commentary is subtle and transparently integrated into the larger tale. Above all, Ad Man is a story of one person’s fundamental humanity asserting itself above inhibiting institutions.