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The global environmental sustainability problem was first identified in 1972 by Limits to Growth. Now, after over thirty years of problem solving failure, it is time to say goodbye to an intuitive approach and hello to an analytical one. Analytical Activism takes the reader through a fresh, unconventional analysis of the sustainability problem that leads to a whole new way of thinking. This is a pre-publication edition for feedback. For further information on this project, please see Thwink.org.