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The book is specifically priced for the developer who has access to $20 and needs to quickly learn the new VS 2010 and the .NET 4.0 framework in a short period of time. It is designed specifically to compete against other books that cost $60 and more. Why should a book cost $60? The book is structured using example code. For instance, every chapter contains a Hello World application. This is followed by an architecture overview and more code so that you get the whole picture. It is also designed to let you understand how the new technology can be used effectively. For instance, the Things to Look out for section outlines enterprise issues that can sabotage any project. This book, and the material presented in the 8 chapters, focus only on the ASP.NET platform and its new features. Special Offer: Buy a printed version of ASP.NET 4.0 by Example and receive a free, licensed copy of Visual Studio 2010 while supplies last.