Barack 2.0

By Brent Leary, David Bullock
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Paperback, 130 pages
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 (2 Ratings)
Barack 2.0
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Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
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Oct. 15, 2009 By L Martin Johnson Pratt
"Barack 2.0: Social Media Lessons For Business" Whether you are on EBAY selling old records or a FORTUNE 500 Company, I am sure you would agree that a blueprint of how $500 Million in revenue was generated exclusively online in less than 24 months is invaluable. That exactly what Barack 20 is a blueprint, guide, reference, and template to the most successful online campaign in history!

I am L. Martin Johnson Pratt and I approve this message!!!
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Product Details

ISBN 978-0-578-00802-8
Copyright White Bullock Group, Inc (Standard Copyright License)
Publisher White Bullock Group, Inc.
Published November 12, 2009
Language English
Pages 130
 
Binding Perfect-bound Paperback
Interior Ink Black & white
Dimensions (inches) 8.5 wide × 11.0 tall

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