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PLEASE NOTE: My new book "Friction is Fiction" (also at LULU) contains most of these essays and stories, and a lot more recent stuff, as well. Be sure to look at "Friction is Fiction" before buying this edition. Futurist Gerd Leonhard presents his best writings and blog posts from 2008. Gerd Leonhard is a Media Futurist, Keynote Speaker, Author, Blogger http://www.mediafuturist.com The WSJ calls Gerd ‘one of the leading Media Futurists in the World’. Gerd’s work focuses on the Future of Media, Content, Technology, Business, Marketing, Advertising, Branding, Communications and Culture; and he is considered a leading expert on topics such as Social Media, Web 2.0, UGC and Peer Production, Social Networking, Copyright Trends, Convergence, Mobile Entertainment, and new Advertising and Branding Strategies.