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Containing practical advice and activities to help you become a better networker. Filled with worksheets, tips and suggestions to help you maximize your Word Of Mouth marketing. Learn ways to spot referrals and opportunities by doing things differently. No gimmicks, No get rich quick tricks, just sensible suggestions to help you develop usable 'word of mouth' marketing skills. “Successful networking is about constant activity and Beyond the Comfort Zone offers common sense ideas that will help you build your social capital and become a more active networker. With nine years of experience in BNI, Tony Allwood offers wise, fresh insights and simple, easy-toimplement strategies that will empower you to master the art of networking and significantly increase your referrals whether you are brand new to networking or have been practicing it for years.” Dr Ivan R. Misner, NY Times Bestselling author Founder of BNI and Referral Institute