Lulu Marketplace

"Do you know where your Website ranks?" includes detailed information on a dozen effective Search Engine Optimization techniques -- all in an easy-to-read, easy-to-follow book. Techniques include: define your keywords and phrases; think vertically, horizontally and geographically when defining keywords; borrow and barter reciprocal links; use consistent, text-based site navigation menu; use keyword alternative text tags with graphics; combine keywords with Flash and other "non-text" objects (such as images); build a text-based site map; use keywords in your Title and meta tags; change your keywords from page to page; ensure all content includes keywords; submit your site to Google, Bing and Yahoo!. The book also included two chapters on SEO and blogging and SEO and social media, and how to use blogging and social media to promote your company, products or services, or cause online. Choose from paperback or PDF. Or go to www.paullima.com/books/seo.html to purchase Kindle or ePub editions.