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Futurist Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues. PS: because of the cost of on-demand production, this 4-color version is unfortunately rather expensive (but nice); please look for the $20 B&W version here on Lulu if you want to save some $. Plus: if you just can't swing the few $ for the PDF, here, just ping me via www.twitter.com/gleonhard and I will send you the link to a free, lower-resolution PDF version