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Many web designs fail because the business owner did not lead the website designer properly. Business owners know their businesses best and need to guide their website designers in creating websites that rank well. This book not only teaches business owners how to get high visibility on the search engines, it teaches them what to do once visitors land on their websites to convert those visitors into paying customers, phone calls, or walk-in traffic. The best news? Natural search engine ranking is more effective than advertisements and, better yet, free. Book author Greg Bright uses an up-to-date, non-technical approach to motivate small business owners to get proactive in their internet marketing – written in layman’s terms. “Most books on Search Engine Optimization and Internet Marketing are written by techies for techies, in daunting technical jargon. Bright's advice is from one small business owner to another." Grow Your Business Online - Fall 2008