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Howto - Customer Relationship Marketing
By Thom Poole - Schalun Organisation
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Paperback, 103 pages
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An insider's guide to the world of Customer Relationship Marketing or CRM, exploring customer relationships; how to build a relationship; customisation; pitfalls; applications; implementation and legal issues.
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Product Details
Copyright
Thom Poole (Standard Copyright License)
Edition
2nd Edition
Publisher
Thom Poole
Published
May 20, 2011
Language
English
Pages
103
Binding
Perfect-bound Paperback
Interior Ink
Black & white
Dimensions (inches)
4.3 wide × 6.9 tall
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Keywords
Howto Marketing
,
CRM
,
customer relationship marketing
,
customer relationship management
,
database marketing
,
eCRM
Listed In
Business & Economics
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