Lulu Marketplace

Catalogs once brought the world into the home: place-bound people could roam the planet, shopping from a magazine. But this was a focused experience, since catalogs always represented a particular notion of commerce, with a particular, unique physical identity: LL Bean never seemed anything like Omaha Steaks. The web is a catalog of enormous proportions, and everything is produced in the same medium—RGB pixels. Police uniforms are identical with French cheese, making crime-fighting just another way to turn a profit.