It's Our Thing - 300 Years of Irish Brands
Paperback, 420 pages
| List Price: | $54.61 |
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| Price: | $46.42 |
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Michael Maguire is a prominent marketing analyst, presenter and business commentator whose accessible and engaging writing style has made him a popular columnist. The author takes the reader on an exciting journey as he traces the development of Irish brands through the eyes of those who created and nurtured them, and discusses how these brands engage with us, and we with them. In so doing, he develops a chronological history of Ireland through its brand heritage, and along the way presents the full creative scope and range of brands old and new, inspired and expired. Heavily illustrated, 'It's Our Thing' is a unique portrayal of Ireland, its people, society and its progress through time. This is a 'must read' book for anyone with an interest in brands and branding. 420 pages with some 900 illustrations, read it and you will enjoy a thoroughly entertaining, engaging and informative experience.
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Review It's Our Thing - 300 Years of Irish Brands
Lulu Sales Rank: 9437
1 Person Reviewed This Item
"It's Our Thing - 300 Years of Irish Brands" is a large book covering a wide variety of brand categories.
I grew up in Ireland and left after graduation so it was really fun to read about the brands and see photos of places and people I remember from my youth. At the time I really didn't know much about the history of most of the companies and famous symbols of Ireland written about in the book so it was very interesting to learn more about them.
My favourite topics included "Radio Caroline" which played a huge part in my teen years, learning more about the Book of Kells, and the various stores I frequented as a kid. Enlightening stories of Guinness, Harp Lager and... More >
I grew up in Ireland and left after graduation so it was really fun to read about the brands and see photos of places and people I remember from my youth. At the time I really didn't know much about the history of most of the companies and famous symbols of Ireland written about in the book so it was very interesting to learn more about them.
My favourite topics included "Radio Caroline" which played a huge part in my teen years, learning more about the Book of Kells, and the various stores I frequented as a kid. Enlightening stories of Guinness, Harp Lager and... More >
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