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The Journal of New Communications Research (JNCR) is a publication of the Society for New Communications Research, a nonprofit global think tank dedicated to the advanced study of new media and emerging modes of communication and their effect on media, business and society. The JNCR is a peer-reviewed professional journal, published twice annually. The journal features original empirical research and papers focusing on the theory, strategy and tactical use of participatory communications tools. The JNCR is unique among professional journals, as it is not only distributed as a print publication, accompanied by an electronic (.PDF) version, but is also available as a wiki to allow for collaboration and updates. The Society invites comments and participation from subscribers to each contribution via the wiki, creating a living repository of research. For more information, visit http://www.sncr.org or call +1 (650) 331-0083.