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Review Marketing in Black and White

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Apr. 22, 2010 By omouse
The book is highly useful as a reference book. It's like buying a bunch of ready-made notes from university classes. I've attended a marketing class but since it isn't my field, I easily forget some of the valuable ideas learned in that class. This book is excellent for remembering those ideas. Unfortunately, the format of the book isn't very good and it appears that the font size is larger than in other books. I think they were trying to pad out the number of pages. Use the book as a reference, don't try and read it through.

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Product Details

Copyright St. Mary's University American Marketing Association (Standard Copyright License)
Edition Second Edition
Publisher St. Mary's University American Marketing Association
Published May 27, 2009
Language English
Pages 110
 
Binding Perfect-bound Paperback
Interior Ink Black & white
Dimensions (inches) 6.0 wide × 9.0 tall

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