Naming Best Practices: A Guide to Effective Business and Product Naming

By Neil Brown
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Paperback, 85 pages
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Naming Best Practices: A Guide to Effective Business and Product Naming
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A tell-all, trade secrets of brand name development. A comprehensive how-to guide for business naming, product naming, taglines, domain names, trademarks and more. Naming tips and resources are shared from a leading naming and branding consultant.
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Product Details

ISBN 978-0-615-22199-1
Copyright Neil M. Brown (Standard Copyright License)
Publisher RB Communications, Inc.
Published June 26, 2008
Language English
Pages 85
 
Binding Perfect-bound Paperback
Interior Ink Full color
Dimensions (inches) 8.5 wide × 8.5 tall

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