Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines
Paperback, 202 pages
| Price: | $25.00 |
|---|
Ships in 3–5 business days
You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers?
You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).
The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.
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Lulu Sales Rank: 14
8 People Reviewed This Item
"pricey"
all these people say its good, yet what about the people with not alot of money, and really need that info, to sell their books, like me for instance im 14 years old i cant get a job and the only way for me to make money is to sell my books, yet the only books i sold was my sample book which has a little of all my books in it and i have it priced at nothing pretty much, my bigger stories aint selling at all, so what about the middle man(or woman :p) that dont have 20-30$ or another good idea is making a smaller version of that book with only some of the expert people in it and it costs a bit less than the big book.
"New Edition Has Been Released - March 2007"
Dear Readers,
This is Boris Mordkovich - the co-author of the Pay-Per-Click Handbook.
It gives me great pleasure to announce that we have just released an all-new 2007 edition of the book.
During the past 2 years since we originally published it, many things have changed and evolved within our industry. We felt that releasing a new update would help you - our reader - stay on the cutting edge and be one step ahead of your competition.
Thank you for reading us!
Best Regards,
Boris Mordkovich
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