This basic manual on search engine optimization (SEO) is the result of extensive research into the topic. The booklet has been deliberately written in a way that is simple and easy to understand. Anyone can apply the tips described. It was written for you—owners of small and medium-sized businesses who know that getting on the first page of search engine rankings is crucial to your business success. The main charm of the booklet lies in the fact that you can apply all the tips outlined in this manual without knowing much html.