Lulu Marketplace

Starting with the premise that there is no pure information and, therefore, no neutrality in graphic design, this work explores the possibilities of visual rhetoric in this field. The emphasis is on placed some areas, such as news and information design, where the presence of rhetoric is less clear than in areas such as advertising and poster design. Pairs of layouts where the same content is communicated in different ways are used to demonstrate how design decisions can influence the transmission of messages. The aim is to point out to graphic designers the importance of including the shaping of meaning in their creative process, and to provide initial tools for it.