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The software industry is a little over 25 years old, barely a blip in the history of science and technology. Yet in that short time major companies like SAP, Microsoft, Oracle, Google, eBay, Amazon have evolved. Seven is the story of the seven major business models we’ve seen in the software industry. More importantly, Seven is a story told from the experiences of some of the major players to inform those in the industry of lessons learned. Successes and failures, triumphs and defeats, Seven is focused on helping everyone in the software industry be prepared for the next major shifts in this dynamic and important industry.