The Age of Conversation 2: Why Don't They Get It?
Paperback, 270 pages
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$19.95
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This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
Also available as a Hardcover
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Lulu Sales Rank: 19406
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Product Details
| ISBN | 978-0-615-26420-2 |
|---|---|
| Publisher | Gavin Heaton and Drew McLellan |
| Copyright | ©2008 Drew McLellan and Gavin Heaton (Standard Copyright License) |
| Language | English |
| Country | United States |
| Publication Date | November 16, 2008 |
| Lulu Sales Rank | 19406 |
| Page Count | 270 pages |
| Size | U.S. Letter |
| Binding | Perfect Bound |
| Interior Color | Black And White |
