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Memetics is an artform centered around distributing memes across any given memetic network. As these networks exist both internally and externally, a memeticist is dealing in a practical way with a number of seemingly unrelated disciplines. At the center of this overlap lies cybernetic theory, but it also entails strategies from marketing, psychology, social networking, cultural analysis, rhetorical principles, and biological theory, specifically viral and epidemiological models. We cover this in depth in the book, and you can read it for free (or buy a copy) here.