Lulu Marketplace

Based on a four-year study that examined hundreds of successful small businesses in 14 different countries, The Entrepreneur's Guide to Building a Successful Business explains the numerous fundamentals involved in starting and running a profitable small business. If you're looking for a practical, easy-to-read manifesto for building a business that has been written with the help of entrepreneurs, about entrpreneurship, for entrepreneurs, look no further. This is your resource! Topics include: - Finding great business ideas - Survival and improvement tips - Writing a business plan - Introducing a new product - How to sell - The reasons why businesses fail (and how to prevent them) - Keeping customers happy - Getting the most from employees - Making pricing work for you - and much, much more!