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Google buys YouTube. Americans now watch an average of 100 minutes of Internet video a month. "The Extreme Diet Coke and Mentos Experiments” earns its creators more than $35,000. A video ad from Dove lures more viewers to its Web site than a Super Bowl spot. What does it all mean? “The Future of Web Video” details twelve tectonic shifts reshaping the entertainment landscape. It includes interviews with senior execs from Brightcove, Metacafe, TiVo, Verizon, and Ogilvy & Mather, as well as Web video pioneers like Judson Laipply ("Evolution of Dance"), Fritz Grobe ("Extreme Diet Coke and Mentos"), and Gregg Spiridellis (“This Land”). Full of up-to-date stats, original interviews, and valuable case studies, “The Future of Web Video” also contains charts covering: > Sites that help video producers earn money > Online viewing habits > Devices that bring Web video to the TV > Opportunities and challenges Web video presents Updated: March 2007