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If you are a learning professional, you must read this book. I must warn you, however, some of what is in this book may curdle your milk, especially if your background is in instructional design. Imagine ditching learning objectives. Imagine not creating training manuals. Imagine eliminating ADDIE as a process entirely. Imagine not writing assessments. Inconceivable, right?

Well, if you want to create a sustainable and effective learning organization of the future, you might want to open your mind to these concepts. Remember, your job is not training people or even developing effective instruction...your job is to enable people to learn what they need to learn in order to get their jobs... More > done so the organization can achieve its goals. Moreover, if it takes you 6 months to create a training program...you are toast.

What would have become of Intel, if Andy Grove did not get out of the memory chip business? What will happen to your organization, if you do not get out of the training and instruction business? Think about it.

If nothing else, the pitch at the beginning of the book, by itself, is worth the cost of the book and your time to read it.

@billcush < Less

One of those books that makes the most business sense to read in today's changing conditions where performance and innovation are the keys for business survival. For those familiar with the Internet Time Alliance group and their collective passion for improving human performance and happiness by enabling collaboration and learning, this book will be a reconfirmation. For those new to the field of workplace learning but believe that continuous learning is the only way to survive--individually and as a business and accept that this is the only constant today--this is a must have on your bookshelf.
Jay Cross and his ITA group take one on a virtual tour of how the today's workplace evolved and... More > why and where learning plays a key role. The entire continuum of formal to informal learning learning is explored with examples, practical tips and suggestions and checklists galore for newbies like me.
As a learning and development Consultant and someone passionate about learning herself, this book has been an eye-opener. It has shown me how to go about creating a "workscape" and enable organizations toward optimal performance. As a consultant devoted to helping clients improve organizational performance through learning, this book could not have come at a more opportune moment. < Less