"A Hall of Famer needs a great coach to achieve success. A writer needs Lulu. A baseball player needs a great team to be successful. A writer needs Lulu. If Iowa is the Field of Dreams, then Lulu is the Publisher of Dreams. Lulu makes any author’s dream a reality.

"There are three things that were essential to making Dugout Wisdom a best seller: a great story, a computer and Lulu. Lulu is as important to a writer's dream become reality as the story itself."

"What has surprised and pleased me about Lulu.com is that the author has TOTAL CONTROL over the entire process from start to finish. Some may argue that that is not a good thing, but, by golly, if you want it, you can have it. It's perfect for those who just want to share privately, and also for those who want to get a foot in the door and develop a presence in hopes of getting picked up.

"Lulu's process makes possible for me what previously might have been impossible or very difficult: to see my book in published form, cheaply, with absolutely no cash layout or playing by anyone else's rules, no deadlines, no pressure, no endless rewrites at somebody else's whim, and you don't have to stock the darn title. It's the most extraordinary thing: upload a file, and a total stranger can be sitting in a chair with your gorgeously bound book in a week, and you don't have to pay a dime. Of course, it's hard to make more than a dime on each copy, but it's for the love of the game, isn't it?"

e-Start You Web Store With Zen Cart" has had tremendous success on Lulu - nearly 8000 books sold with creator revenue of over $196,000. The Author Goh Koon Hoek is working on his next book.

A neuroanatomist who specializes in the postmortem investigation of the human brain, Jill Bolte Taylor experienced a rare form of stroke in 1996 and underwent brain surgery. Some 10 years later, she published a book on Lulu, "My Stroke of Insight: A Brain Scientist's Personal Journey" about her recovery from the stroke and the insights she has gained into the workings of her brain.

Taylor's February 2008 TED Conference talk about her stroke became an Internet sensation, resulting in global attention including an October 2008 appearance on The Oprah Winfrey Show. Her rapid rise to fame sparked intense interest from traditional publishers, with Viking winning the rights to publish the previously Lulu published book and Plume recently picking up the paperback rights.

They rushed the book into hardcover form to capitalize on Taylor's success.