About Lulu

Launched in 2002, Lulu pioneered the self-publishing industry and paved the way for people around the world to publish books and bring them to market, while allowing authors to retain full control of their work. Operating a global network, Lulu provides worldwide distribution so that authors can reach readers just about anywhere via print, e-readers and tablet devices. As the leading independent self-publishing company, Lulu has enabled people in more than 225 countries and territories to self-publish nearly two million publications, including 1.5 million books. Lulu is also the innovative engine that powers Picture.com, which lets individuals and businesses celebrate life experiences and enrich relationships by creating custom, premium quality photo specialty products.

Fast Facts

Headquarters: Raleigh, N.C. USA

Founded: 2002

Founder and Chairman: Bob Young

CEO and President: Tom Bright


  • Lulu.com is available in six languages: English, French, Spanish, German, Italian and Dutch
  • Picture.com is available in English (launched in 2013)

Publications: 1.8 million and growing

About our name

The dictionary defines a lulu as a remarkable person, object or idea. Here at Lulu, we are passionate about creating a remarkable experience for people to tell their stories and celebrate their experiences – simply – through words and pictures.