About the Program
Lulu's open publishing solutions help you activate new revenue streams, consolidate production and financial operations, slash printing & shipping costs, expand your catalog selection, and rapidly grow your client and author base. Bring more titles, in more formats, to more markets, while saving time and money. Start managing your business on Lulu's end-to-end open publishing platform today.
Compare features and packages >Books & eBooks
Expand your book and eBook publishing business by using Lulu's open publishing platform to quickly and cheaply produce and distribute new, out-of-print, and backlist titles. Capitalize on the exploding market for eBooks and digital content by releasing books in all formats. Slash production, printing, shipping, and distribution costs by as much as 75%, while opening new markets through our international print fulfillment and global network of retail partners.
Compare features and packages >Academic & Reference
Update and republish your textbooks, scientific/medical reference titles, and courseware anytime. Make your catalog available to professors and students worldwide, in any format. Digitize and sell textbooks, research papers, theses, and scholarly materials with Lulu's open format eBook publishing solutions.
Compare features and packages >Journals
Why limit sales to subscription holders? Activate a global audience and eliminate shipping costs by publishing your monthly or quarterly journals, magazines, newsletters, and blog books with Lulu's open publishing platform. Deliver this month's edition or your entire archive in a single click to subsribers and new customers in any format, anytime.
Compare features and packages >Business & Technical
Whether your group publishes manuals, solution guides, white-paper collections, or knowledge-based articles, Lulu can help you manage the complete life-cycle of business and technical publications with unlimited revisions, instant republishing, and global distribution. Drive sales without IT overhead through the Lulu open publishing platform, which provides an end-to-end eCommerce solution including a fully hosted custom marketplace. Maximize returns and expand the market reach of your high-value content by publishing copy-protected eBooks.
Compare features and packages >Photo
Are you looking to cut production costs and expand the market reach of your photo book publications? Lulu's open publishing platform is your end-to-end solution: from powerful content creation tools for calendars, cookbooks, yearbooks, and illustrated manuals; to deep discounts on printing, shipping, and global distribution; to a fully-hosted custom marketplace and eCommerce system. Create high quality photo publications in any format, while slashing expenses and selling with a single click across our global network of retail partners.
Compare features and packages >Program Benefits
New Revenue Streams
Reissue out-of-print titles and publish eBooks in the most popular formats.
Lower Printing Costs
Save up to 50% off the standard cost of printing with Lulu.
View our chart below to learn more.
Global Markets & Multiple Languages
With printers around the world and a growing European and International marketplace on Lulu, you’ll go far.
Lower Shipping Costs
Save up to 60% off the standard cost of shipping with Lulu.
View our chart below to learn more.
Automated Accounting
You focus on your authors, we’ll handle the on-demand sales and revenue reporting.
Faster Print Production
Print-on-demand technology is energizing the book industry. Print 1 or 1000 instantly. No more metal printing plates.
Expanded Client Base
Your automated self-service signup page will make recruiting new authors a breeze.
Customized Solutions
Tap into our public APIs and enable remote publication and marketplace hosting. Learn more.
Customize with API
Publish remotely and sell from your own site. We’ll run the gears underneath.
Learn more >
Full Service Publishing
Our services team is available to help with tasks like editing, cover design, formatting or even publishing for you.
Per title set up fee
Publishing is free. No setup fees or per-title charges required.
Set your own price
You have full control over pricing. Set a price and sell in the Lulu market and in all our partner retail channels.
Keep 80-90% of profits
You receive 80% of all net proceeds after deducting the manufacturing cost of the book. For example, if you set the price of a paperback to $15, and the print manufacturing cost is $5, you’ll make $8 per sale (80% of the $10 in net proceeds). For eBooks, for a limited time only, keep 90% of all net proceeds.
Retain all copyrights
Lulu is a platform, not a publisher. You are the publisher, and retain all copyright and intellectual property rights for any book you publish through Lulu. You can repurpose and resell your work elsewhere, and/or withdraw a title from Lulu at any time.
Revise and republish anytime for free
Lulu encourages and supports “living” documents. Need to update a programming guide with new links and code examples? Add a recipe to your cookbook or a chapter to your travel book? Keep an eBook current? There are no fees to revise and republish a new edition of your work at any time.
Publish all formats
(paperback, hardcover, eBook)
Give your readers the format they want. Publish paperback, hardcover, and eBook editions of your work simultaneously. You can publish eBook versions in all popular formats to ensure universal device compatibility.
Choose from 100+ trim/binding options
Lulu has the largest selection of trim and binding options in the industry. Publish all sizes and book types. Of course, we support U.S. trade in paperback, casewrap, and jacketed hardcover; but Lulu also gives you the flexibility to publish everything from comics to coil-bound class notes to oversize coffee table books.
Discounted print costs
Increase your revenues by keeping a bigger share of book sales. Get up to 50% discounts on your printing costs. The discounts apply at all levels single unit to bulk. Ask your account representative for details.
Discounted services
Let Lulu’s VIP Services team streamline your publishing business. From pre-publishing to marketing and distribution, our professional team of industry experts can be extension of your business. Our menu of services can be tailored to fit your specific needs. Take advantage of your complimentary services consultation at the start of the program and we’ll continue to provide on-going support as you need it.
Discounted shipping
Improve your margins by reducing your bulk shipping costs by up to 50%. We can help ship one book and thousands of books directly to your customers or to you. Ask your account representative for details.
Free retail distribution
Expose your book to more readers and potentially increase your sales through Lulu's distribution service. Lulu will list your title and ISBN in major bibliographic databases and distribute your title to retailers and wholesalers. Lulu will provide ISBNs if you choose not to use your own.
Optional copy-protection (DRM)
Lulu provides the option to protect your digital content from piracy with industry-leading DRM encryption.
Kindle/iPad/iPhone/Sony compatible eBooks
Lulu supports uploading and publishing eBooks in PDF and EPUB formats to enable your content to be read on all popular ereader and mobile devices.
International print fulfillment
Lulu has a global network of print-on-demand vendors which vastly expands your market reach. Currently, when a customer places an order in the US, Canada, UK, Europe, or Australia, the book is printed and shipped locally, making your products affordable and accessible worldwide. Our network is expanding rapidly and will soon cover Latin/South America and Asia.
Custom branded marketplace
Lulu will host a branded marketplace displaying all books published in your program. Alternatively, use our APIs to build and host a completely customized virtual market on your own site.
Automated author sign-up page
Lulu enables low-touch recruitment of independent authors by providing a branded self-service author registration portal. Earn commissions on book sales for all authors who join Lulu through your portal.
3-way royalty management
Automate your royalty model by setting a default revenue split (i.e. Lulu: 20%, author: 40%, publisher: 40%).
Automated sales & revenue reporting (24/7 access)
Lulu provides a dashboard to enable 24/7 access to up-to-the-minute sales and revenue reports.
Automated revenue disbursement & tax reporting
Let Lulu handle all the accounting. We track sales in all channels and automatically pay you and your authors monthly (via PayPal) or quarterly (via check). Lulu also handles all processes related to required tax reporting and withholding automatically.
Email support
Dedicated account team responding to your email requests within 1 business day.
Phone support
Dedicated account team communicating with you through scheduled account calls.
Dedicated account manager
Unlimited phone and email communication with a Lulu Account Manager assigned to you.
