Global distribution? We've got your number.

Lulu gives you access to the fastest and most extensive distribution system available anywhere - and at the same time, lets you maintain complete control over everything from how much your work costs to where it gets listed. Self-publishing doesn't get much better than that.

ISBNs

It is now easier than ever to assign an ISBN to your book on Lulu.com! Assign either a Lulu owned ISBN, or bring an ISBN you already own. You can now assign your ISBN to your title at the click of a button from right within our online publishing wizard.

Get a free ISBN from Lulu.com

Assign a free unique ISBN to your title that lists Lulu.com as the publisher. Lulu will act as the publisher on your behalf to retailers and wholesalers globally.

Add an ISBN you already own

Assign an ISBN you already own to your title. The imprint attached to your ISBN will remain the same and Lulu.com will not be listed as the publisher.

yourISBN, be your own publisher

Let us buy an ISBN for you from Bowker, the US ISBN agency. You will be listed as the publisher, not Lulu. Once we have purchased your ISBN, we’ll email it to you so you can assign it to your book in the wizard. *Only available to US residents.

Buy now >

For Lulu to list your title in ISBN databases and with retailers and wholesalers you will need to purchase Lulu's extendedREACH or globalREACH service once you have published your book.

How do I purchase my own ISBN?

How do I get an ISBN for my book?

Retail Listings

Extend your reach and sell more!

Expose your book to more readers and potentially increase your sales by purchasing a distribution service. Lulu will list your title and ISBN in major bibliographic databases and distribute your title to retailers and wholesalers.

• Makes your work available on Amazon.com as a marketplace listing
• No retail markup required
• Books that have an ISBN and/or hardcover books are not eligible for this service
• All non-ISBN paperback trim sizes, photo books and calendars are eligible

Price: $25  Buy now >

• Lists your title and ISBN in major bibliographic databases
• Makes your work available as a regular listing on Amazon.com
• Your title will be eligible for Amazon's discounts and shipping rates

Price: FREE  See if your projects are eligible >

• Lists your title in major bibliographic databases
• Makes your title available to online retailers worldwide such as Amazon.com and Barnes&Noble.com
• Brick and mortar book-stores will also be able to order your title if requested by a customer

See if your projects are eligible >

How do I purchase distribution?

First, make sure you have an eligible item - visit your My Projects page and look for a link next to your item that says, "Purchase a Distribution Package." If it's there, you're eligible; just click on that link to get started. If you do not have an eligible publication, create your book now in our publishing wizard.