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Optimized Search

So, you've written your book, you've named it, you've got it listed in the Lulu Marketplace. And buyers still aren't beating a path to your virtual door? What's going on here?

Well, the fact is most online book purchases aren't made when someone types in a specific title or visits a specific online retailer. Why? Because chances are good that unless someone knows you personally, they won't know the exact name of that wonderful work you've just written.

Instead, people use keywords to search on a topic they're interested in or a version of a title they might sort-of remember or think is in the ballpark. Then they click through on a high-ranking result.

And guess what? This is where Lulu really shines - and goes far beyond other sites that pretty much stop at printing.

We can show you all sorts of ways (and teach you all kinds of tricks) to maximize the hits you get in major search engines. Here's one of our best tricks: since Lulu is the #1-ranked self-publishing website, your individual title benefits from all of the traffic and links and hits generated by all of our creators. Which means your works will assuredly show up at the top of the relevant search results and be easy to find at places like Google and Yahoo.

Obviously, you could do this kind of thing on your own and try to avoid becoming a slim needle in a gigantic haystack. But frankly, it's time-consuming and expensive. At Lulu, it's built in.